What it does
The shape of Gemini, in plain English.
Google's Gemini is a multimodal AI model that can process text, images, audio, and video. It's deeply integrated with Google Workspace, Search, and Cloud services, making it powerful for productivity and enterprise workflows.
Why we like it
The parts that make us reach for it.
- Multimodal tasks (text + images + audio)
- Google Workspace integration
- Research with real-time search
- Data analysis
- Enterprise workflows
When to use it
Match the tool to the job.
Each block below is a different day in the life of Gemini.
research
Synthesise across long PDFs, papers, and transcripts — cite as you go.
writing
Draft long-form pieces with an honest voice; edit without losing your own.
data analysis
Turn messy CSVs into pivot-ready tables and readable charts.
automation
Wire up repeatable flows without glue-code bespoke per task.
What to watch out for
Where it gets in your way.
Not deal-breakers — just worth knowing before you commit.
- Less consistent for pure coding tasks
- Some features require Google One subscription
- API pricing can add up at scale
Under the hood
Feature checklist.
The bill
How much this will cost you.
Free tier with Gemini. Advanced plan at $19.99/month with Google One. API: Flash at $0.075/$0.30 per million tokens.