What it does
The shape of Gemini, in plain English.
Google's Gemini is a multimodal AI model that can process text, images, audio, and video with deep Google Workspace integration.
Why we like it
The parts that make us reach for it.
- Multimodal tasks (text + images + audio)
- Google Workspace integration
- Research with real-time search
- Data analysis
- Enterprise workflows
When to use it
Match the tool to the job.
Each block below is a different day in the life of Gemini.
research
Synthesise across long PDFs, papers, and transcripts — cite as you go.
writing
Draft long-form pieces with an honest voice; edit without losing your own.
data analysis
Turn messy CSVs into pivot-ready tables and readable charts.
automation
Wire up repeatable flows without glue-code bespoke per task.
What to watch out for
Where it gets in your way.
Not deal-breakers — just worth knowing before you commit.
- Less consistent for pure coding tasks
- Some features require Google One
- API pricing can add up at scale
Under the hood
Feature checklist.
Multimodal input
1M+ token context window
Google Search integration
Workspace integration
Code execution in responses
The bill
How much this will cost you.
Free tier. Advanced plan at $19.99/month with Google One. API: Flash at $0.075/$0.30 per million tokens.